One of the significant changes that e-commerce brought was providing consumers with multiple choices. In the online shopping world, you are not limited by the area where you are or by any distance. Not even from the products’ availability in the store you visit. You can find what you need and get it any way you want. In addition, consumers now have more options regarding how they pay for their orders, with the payment methods that work best for them.
In the recent past, the available online payment methods were relatively limited. For example, most stores in Greece allowed online payments by Visa or Mastercard cards, credit or debit, in addition, of course, to cash on delivery. But many consumers worldwide use American Express (AMEX) or Diners cards or new payment methods such as Apple Pay or Google Pay. So, naturally, they ask the online store they visited to give them the option to pay in these ways as well.
Well, extra options demand extra resources. They require that businesses go ahead with appropriate agreements and find the right people to implement these additional capabilities. This is more complex for small or medium-sized enterprises (SMEs), and the idea seems unappealing. In such cases, SMEs need extra support to manage any issues that arise with integrating multiple payment options, and there may be a lack of ROI (return on investment).
Luckily, digital technologies can offer solutions to these issues too. For example, SMEs or freelancers who want to provide various payment options to their customers can benefit from an e-commerce platform such as Nexi XPay, which is now also available in Greece.
Nexi Xpay allows a business or freelancer to accept payments with any debit or credit card, be it Visa or Mastercard, American Express or Diners. This is particularly important for all businesses active in fields like that of tourism.
The platform also offers the pay-by-link option. The user creates a link that can be sent to any client that wants to pay directly, via SMS, e-mail or any other messeging platform, facilitating all parties involved. It is a win-win solution, especially for freelancers who don’t have a website and don’t believe creating one is necessary.
In addition, a significant advantage is the easy integration of the platform into a company’s website or online store. A person with even basic knowledge of implementation can integrate Nexi XPay into a website, using checkout plug-ins, and, within minutes, be able to offer multiple payment options.
The critical point in the modern business world is providing options. This should be done without requiring the business to use resources and time to integrate all necessary solutions.
Dimitris Mallas
Journalist